Taking Trends to Market: Trendspotting with Frank Betz Associates

This builder’s tweaks to a stock plan reveal what’s hot in home design

4 MIN READ
The
original plan included a side-entry garage, brick that covered only sections of
the exterior, and columns at the front entry. 

The original plan included a side-entry garage, brick that covered only sections of the exterior, and columns at the front entry. 

Like interior design, floor plans change over time. Some large shifts are easy to see, most notably the rise of today’s open layout and the corresponding decline of formal spaces. Other adjustments may be smaller but nevertheless reflect subtle evolutions in homeowner lifestyles and expectations. Such micro-changes can be seen in this case study of a stock plan that has been altered to fit the needs of one builder’s target audience.

The starting plan was a modest 1,718-square-foot, two-story design by Frank Betz Associates from 2007. Though that doesn’t sound like a long time ago, the proliferation of television design shows and the massive popularity of visual online curation sites like Pinterest and Houzz have brought certain trends to the forefront. Builder Frank Batson knew it was time to update the plan for his model home in the Lakeside Meadows community of Mt. Juliet, Tenn. (near Nashville).

“The Heydon Hall plan, by Frank Betz and Associates, has
always offered a great deal of function for the space, which in turn offers a
high value to homeowners,” says Batson. “When we began to consider building it
as our new model home, our challenge was to incorporate multiple features that
could enhance its livability and to offer flexible options for the various needs
of our clients.”

“The Heydon Hall plan, by Frank Betz and Associates, has always offered a great deal of function for the space, which in turn offers a high value to homeowners,” says Batson. “When we began to consider building it as our new model home, our challenge was to incorporate multiple features that could enhance its livability and to offer flexible options for the various needs of our clients.”

About the Author

Aurora Zeledon

Aurora Zeledon is Director, e-Commerce Marketing, Merchandising, and Content for Zonda House Plans, which includes house plan sites www.builderhouseplans.com and www.houseplans.com.
With over ten years of experience in the pre-drawn plan industry, she sorts through thousands of designs every week to choose the most interesting, innovative, and marketable house plans to spotlight in Zonda's newsletters, social media, and publications.

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