Hola, Buyers

As part of its long-term strategy to earn Latino home buyers’ trust, the Ryland Group recently signed Julie Stav (pictured)—a financial expert featured on Univision and host of the national radio show “Tu Dinero con Julie Stav”—to be its spokesperson to the Latino community. In addition to participating in segments on the show, designed to educate listeners about home-ownership, Ryland is being featured on Stav’s Web site, in her magazine, and in Univision commercials.